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This article has been provided by Ecommerce Europe’s national association in France: Fevad
French e-commerce reached a new milestone: with a revenue approaching €200 bn, it confirmed its role as a lasting pillar of consumer spending despite an uncertain economic and political environment.
This growth was primarily driven by shopping habits with French consumers shopping online more often, even though pressure on prices limited growth in the average basket value.
E-commerce thus established itself as a mature consumption channel central to household decision-making and firmly rooted in France’s economic landscape.
Key figures for 2025:
- The e-commerce sector (products and services) topped €196.4 bn in 2025: a 7% increase over the year
- Product sales continued to rise, up 4% compared with 2024.
- Growth in the service sector also continued, up 9% compared with 2024.
- The average basket value was €62: a drop of 3%.
- 3.2 bn online transactions were recorded : a rise of 10% for year.
In 2025, online sales grew by 7%.
The e-commerce sector (products and services combined) generated a total turnover of €196.4 bn in 2025: a 7% increase on the previous year. However, growth was slightly slower than in 2024, when it stood at +9.6%.
The recovery in non-food product orders that began in 2024 continued, and orders for services maintained their momentum.
This meant that, despite uncertain economic and political climate, the services sector grew by 9%, amounting to €120.3 bn. Product sales rose by 4% to €76.1 bn.
In 2025, 3.2 bn transactions were made online plutôt (products and services combined), representing a 10% increase (2.9 bn in 2024). The growth momentum supported by an acceleration in service transactions.
The average shopping basket, at €62, was down by 3% on the previous year. This decline affected both products (-4%) – with consumers seeking lower prices – and services (-3%).
Over the last year, e-commerce accounted for an estimated 12% of retail product sales.
iCE100 Panel Results: Recovery confirmed for non-food products
The iCE100 panel carried out by FEVAD around 100 leading websites also showed a rise in consumer sales of +5.6% against the backdrop of a slight decline in retail trade. The most dynamic sectors included electronics and household appliances (+5.2%), sport (+5.1%), and furniture and home decor (+3%). Home textiles grew by 2.9%, consumer goods by 2.7% and beauty products by 2.0%. Clothing/footwear, which was more impacted by consumer spending trade-offs, dropped by 0.5%.
The last quarter of the year was positive for all product categories.
Travel/Tourism sites grew by 10% over the year as a whole. Transport services were the main growth driver within the panel.
Lastly, as regards sales to professionals in the iCE100 panel (sales impacted by the lack of business visibility on developments in the political and economic situation), 2025 was a year of stability.
“With a turnover of nearly €200 bn, French e-commerce confirmed its status as a key driver of economic performance for the country. In a context marked by geopolitical tensions and shifting global trade dynamics having a strong, structured e-commerce sector is a strategic asset : a matter of economic sovereignty we should preserve and strengthen. A matter of economic sovereignty. This growth comes from the innovative capacity of French companies and consumer confidence, but we must not lose sight of the challenges ahead: unfair competition from Asian platforms, multiple regulatory issues, technological upheavals and environmental requirements. It is now more crucial than ever to create conditions for the sector to develop fairly, sustainably and competitively in France and Europe. E-commerce plays a key role in the vitality of our economy, and we should not forget that when setting our economic priorities,” according to FEVAD CEO Marc Lolivier.
Methodology:
- Index of Electronic Commerce (iCE100): The volume of business generated directly by iCE 100 Panel sites and the volume of business generated by sales in their marketplaces. Only the online ordering channel; desktop and mobile screens (including mobile apps); Only sales in France: orders delivered in France; All delivery locations (home, pick-up points, stores, lockers, etc.); Sales for the calendar month (based on order date, not delivery date); Cancellations, exchanges and returns are deducted; Shipping costs are included; amounts include VAT for consumer sales (B2C) and exclude VAT for business sales (B2B).
- Special feature of tourism sales: France sales (orders from France) net accounting value
- (including administrative fees).
- Composition of the iCE100 Panel: Over 100 sites: consumer products (115 sites), e-tourism (15 sites) and B2B sales (20 sites).
- Composition of the SPP Panel: 9 Secure Payment Platforms (SPP): Adyen, Dalenys, Monetico Paiement, Monext, Paypal, PayZen, Verifone, Worldline.
- Global Market Estimate: The overall market estimate is calculated according to data collected from iCE 100 panel sites, the value of electronic payments (excluding iCE 100 panel members) reported by service providers participating in the SPP panel, and an estimate of offline payments (FEVAD survey of iCE 100 merchants).
About FEVAD:
FEVAD (Federation of e-commerce and distance selling) currently represents over 800 companies. It is the representative body of the electronic commerce and istance selling industry. FEVAD’s mission is to collect and publish information that will help improve industry sector awareness and promote the sustainable and ethical development of mail-order and electronic commerce in France. For more information: www.fevad.com / Follow us on LinkedIn.
Press contact: Nathalie Laîné – PR and Communications Manager
+33 (0)1 42 56 38 86 nlaine@fevad.com