Ecommerce Europe’s Polish member, The Chamber of Digital Economy, published a report on sustainability in e-commerce. The report, titled Green Generation, shows that Polish consumers generally spot environmentally-unfriendly behaviours of retailers. On the other hand, they do not quite want to take responsibility for making e-commerce less harmful to the environment. In particular, it is about financial responsibility, e.g. extra charges for more ecological packaging or deliveries, because they already engage in some environmentally-friendly practices, such as collecting parcels from dedicated points.
The report also lists seven things e-merchants could do to win over eco-consumers. These include offering an option to have parcels delivered to a dedicated location rather than just to the consumer’s apartment or house, using eco-friendly packaging fillers, delivery by electric vehicles, offering longer waiting periods for delivery of products etc.
In addition, several experts give their inputs on how to be more sustainable in e-commerce. These include, Patrycja Sass-Staniszewska (President of Chamber of Digital Economy), Justyna Skorupska (Board Representative & Omnichannel Expert at e-point SA and Vice-President of the Council of the Chamber of Digital Economy), Marta Wyglądała (e-com.house), and Agnieszka Bukowska (Less Waste Poland).
The full report in English is available here.